Tow #2: A Simple Hit

A Simple Hit

http://www.youtube.com/watch?v=YlFl1OKRnEM

The Old Spice commercial consisting of Wes Welker in a snow globe instantly became a hit. So simple, yet so popular. The commercial is sixteen seconds and consists of Wes Welker sitting down in a locker room smelling deodorant; until the viewer finds out that he is really in a snow globe. What makes this commercial so popular is the rhetoric that is used by the creators/filmmakers. Old Spice has a clear target market of men, so they went at the one thing that all men have in common, sports. Using Wes Welker in the commercial allows the audience to connect to the deodorant because he is a favorite football player among many fans. Wes Welker makes the audience want to go out and buy the deodorant because a player that they look up to uses it. The use of Wes Welker helps the audience remember the commercial and in the creators’ hope, buy the deodorant.
The speaker, Old Spice, affectively achieved their purpose of reaching their target audience of men, with a commercial that they would not forget. The simple commercial is much more thought out than what meets the eye. It seems so simple, yet deep thought went into picking the team that would be represented in the commercial. In order to use a snow globe, the team of best fit would have to be the Denver Broncos because they play in  the mile high city. Using this team allows the makers of the commercial to put Wes Welker in a snow globe rather than just a locker room, because of the physical appearance of Denver. The ending of the commercial adds the final touch of humor that allows it to be so successful. Old Spice made a hit in this commercial, and it will not be forgotten when men are making the decision of which deodorant to purchase.