The Philadelphia Eagles struck gold with their newest commercial. The commercial is located on flyeaglesfly.com, a website owned by the team. The marketing team of the Eagles made this commercial to excite the Eagles‘ fans and encourage the fans to support the Eagles in anyway possible. The commercial achieves this goal by the retelling of stories, repetition, and by creating a exciting tone. The commercial connects to the audience by retelling plays and games that every fan can relate. Whether its 44 to 6 against the Cowboys, 4th and 26 against the Packers, or both of the Miracles at the Meadowlands every fan can relate to the joy that they felt during these events. The retelling of stories appeals to pathos, and allows the fans to feel the emotion they possess when the Eagles play well. This leads the fans to expect a great season from the Eagles and share their support for the team so these emotions can be felt again.
The commercial also connects to the fans by using the repetition of we, us and our. The fans feel connected to the team when the commercial mentions that Philadelphia and the Eagles are ours. The commercial states that we wear our hearts on our sleeves for the Eagles. By saying we in this statement and all of the other times we is mentioned, the fans feel that the commercial is about them and that they have a whole city with them when rooting for the Eagles. The repetition of possession words appeals to pathos, as it connects to the fans emotions by reminding them that the Eagles are their team, and that the history of the Eagles is their history as well.
The commercial attracts the audience by using an exciting tone. The commercial gains the exciting tone by the music that the commercial uses. By using slow music at first, and then fast music, intensity builds up while famous plays are being shown. The fast pace music, with the exciting plays creates an entire tone of excitement. This excitement, as well as the connection that the fans feel convince them that their is a great season ahead and that their support is well needed.
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