Tow #9: Christmas Day Games

http://www.youtube.com/watch?v=a6wdPJEWrAc

As always, the NBA came out with its yearly commercial to reveal the special christmas day jerseys and games.The NBA always selects the best teams to play on Christmas day, so the commercial is a creative way for the fans to see for first time which teams were selected to play and what the jerseys will look like. This years commercial gets the attention and relates to the emotions of the consumers by using the stars of the NBA to market the jerseys and by getting the consumers attention by using a song that everyone knows and can relate to.

This years commercial includes: Derek Rose, Kevin Durant, Steph Curry, James Harden, Steve Nash and Lebron James. By using these players, the NBA is accomplishing two goals; they are showing the fans which teams will be playing on Christmas day as well as marketing the special jerseys. When a fan sees their favorite player wearing the jersey they will want to go out and purchase the jersey to be able to wear it on Christmas as well. So not only are the players being used to market the jerseys but they are also being used to market the Christmas day games. If fans see their favorite player on the commercial than they will know to tune in on Christmas day to watch them play. The use of the NBA stars allows the commercial to connect to the fans’ emotions.

The commercial needs to advertise the importance of the games. Much like football and Thanksgiving, basketball goes with Christmas day. They are not just any other game, they are the Christmas day games. In order to show the difference of these games, the NBA took a different approach for the commercials. Rather than just showing highlights of the teams that will be playing, they had the players do something much more creative. The players in the commercial are shooting basketballs into nets that play the well known Christmas song, Jingle Bells. By use of this song the fans are able to tell when the games will be played as well as remember to watch the games on that day because of the creativeness of the commercial that makes it memorable.

By using the best NBA stars in a creative way makes the commercial memorable to the fans and markets the Christmas day games unlike any other games of the season.