What is more American than owning an American made car? This is why Dodge made a commercial that relates their cars to one of the most important events in American history, the Revolutionary War. The commercial shows the British lined up to battle, as well as George Washington and many other colonists driving Dodge Challengers to defeat the British. Dodge uses symbolism and humor to advertise their Challenger as America’s car.
There is no war more important to America than defeating the British in the Revolutionary War. This is why in order for Dodge to create the feeling that their car is America’s car they related it to the war. They use George Washington as the driver to create a feeling that if a Dodge is good enough for him, than it is good enough for you. By using symbols like the Revolutionary War, George Washington, and the American flag, Dodge was able to create a patriotic feeling towards the car. By creating a patriotic feeling, Dodge was able to convince the viewers that the Challenger is America’s car.
To grab the viewers attention, Dodge uses humor throughout the entire commercial. When making an advertisement it is important for the viewer to remember the advertisement. This is why Dodge uses humor by relating their car to a very serious event that will cause the viewer to never forget the commercial. By having the Americans defeat the British by driving cars at their horses during a time that was still far away from the invention of the first car is very humorous. It creates a sense of pride for people who purchase the car because it is showing that the car is capable of defeating the British, who at the time of the Revolutionary War were known as the best military in the world.The commercial then concludes by stating, “There are a couple of things America got right, cars and freedom.” This humorous quote shows that America takes as much pride in the cars that they make as much as they take pride in winning their freedom. By use of humor Dodge is able to convince the viewer that the Challenger is America’s car.
Dodge uses symbolism to create a patriotic mood as well as humor to create a sense of pride to convince the viewer to purchase their Dodge Challenger, “America’s car”.
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