As technology is improved and evolves products daily, the stores that supply the products need to evolve as well. Knowing the need for their advancement, Radioshack aired a commercial during the Super Bowl to show how they are evolving with the time. In their commercial, Radioshack uses sarcasm and symbolism to show how they are improving for the twenty-first century.
Not only is Radioshack faced with outdated stores, but they are also running business under an outdated name. This is why in their commercial they use sarcasm to make humor of their name. They use the common joke of “The 80’s called and they want their store back” to make joke of their name. Since it is known that their name is about a product, the radio, an outdated technology it is fitting that they use sarcasm to provide humor for their audience and themselves. By using sarcasm to make fun of their name, Radioshack makes the commercial memorable not only because of the humor that is in the commercial, but also because of the fact they are making fun of themselves. This shows that Radioshack acknowledges that they needed to improve for their customer, and now that they did, and the customer will know that they have the latest technology.
Radioshack also uses symbols of the 80’s to add to the humor and joke of the 80’s wanting their store back. The commercial has icons that almost anyone can relate to as 80’s entertainment. By having these icons walk into the store and take all of the technology that is also associated with the 80’s adds an element of humor, as well as shows how Radioshack is emptying out to update their stores to the current expectations. Radioshack then shows products by well-known brands such as Beats and Samsung to show the viewer that their stores have all of the most advanced products that they would want.
Radioshack effectively uses their Super Bowl commercial to show how even with a name that is associated with an outdated product, they are updating all of their stores to be one of the most up to date stores with the most advanced products. They are able to show this in their commercial through their use of sarcasm and symbolism that also adds humor, making their commercial memorable to every viewer.
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